Match Report – Carmarthen Town v Haverfordwest County (13 July 2019)

Carmarthen Town (1) Haverfordwest County (3)

Carmarthen opened their pre-season programme with an attractive fixture against near neighbours Haverfordwest who currently operate in the Welsh League after a long period as local rivals in the Welsh Premier League.

Town’s squad comprised most of the regulars that appeared during the relatively successful WPL second-phase programme last season while there were first appearances for new signings Chris Jones (from Llanelli), Elliott Scotcher (from Haverfordwest) and Josh Bull (from Blaenavon) – in addition several players from the Club’s Academy took part.  Notable absentees from last season’s regular match-day squad were Luke Bowen and Ceri Morgan (both unavailable) while Mael Davies and Luke Cummings have transferred to Cardiff Met and Barry Town respectively.

The opening stages of this game were fairly uninspiring and uneventful with the play largely confined to unproductive midfield exchanges and neither defence was subjected to any noticeable pressure – during this spell this “contest” resembled little more than an opportunity for some welcome passing practice after the players’ summer break.


However on 16 minutes County took the lead with their first serious scoring effort.  From close to the right touchline Ben Fawcett sent an inviting free-kick into the packed goalmouth where Sean Pemberton found space amongst a fairly static Old Gold defence to plant his firm close-range header past ‘keeper Lee Idzi and into the back of the net.

It took some time before Town reacted positively to that set-back and it was not until the 29thminute that they managed a shot of any significance on target.  Academy player Sam Phillips produced some smart footwork on the left flank before sending the ball across to Chris Jones who from 20 yards struck a fierce shot that, unfortunately, went too straight and gave ‘keeper Stephan Hall a comfortable save.

After a flurry of substitutions on 31 minutes the Old Gold at last began to look more competitive and almost immediately they went close to snatching an equaliser.  Lewis Harling received the ball deep inside the visitors’ half then moved forward to the edge of the penalty area before releasing a stunning strike that slid just wide of the post.

They continued to probe the County defence but few scoring opportunities arose, too often due to a poor ‘final pass’.  Yet after 45 minutes triallist Brad Flay produced a fine pass to set Harling racing towards the corner of the penalty area – the stylish midfielder finished the move with a rasping angled drive that, sadly, flew narrowly wide of the goal.

Yet despite Town’s welcome improvement they conceded another goal in the 48thminute. Haverfordwest defender Miles John burst forward into the penalty area only to be brought down by a poorly-judged tackle from Declan Carroll – Tyler Brock comfortably converted the spot-kick.

However the Old Gold were quick to reduce the deficit.  New signing Elliott Scotcher, since coming on as a substitute, was performing impressively in midfield – always looking comfortable in possession and demonstrating very effective distribution.  And, on 52 minutes, from the wide edge of the penalty area his searching free-kick to the far side of the crowded goalmouth was met by Harling who planted his firm header beyond the reach of substitute ‘keeper Kyle Stuart and into the roof of the net.

Town continued to press forward and went near to restoring parity after 63 minutes when Jordan Knott on the left flank lifted a high cross towards the far post where Liam Thomas, closely marked by a defender, hooked the ball just narrowly wide and into the side netting.

Yet with the Old Gold now attacking with greater intent, County began to present more of a threat on the counter-attack.  On 66 minutes Pemberton broke clear to chase a long ball played forward into the penalty area only to be denied by Town’s substitute Academy ‘keeper Tom Windsor who rushed way out of his goal to clear the danger.

Soon afterwards Windsor was beaten by a fierce 20 yard drive from Alfie Stotter but thankfully Craig Hanford was well placed to block the ball on the goal-line.

However as Town continued to pour upfield in search of an equaliser the threat of conceding a breakaway goal remained – and, almost inevitably, in the 85thminute the Welsh League side were not to be denied.  Marcus Griffiths made a strong run along the left-wing before cutting inside and passing Jordan Vickers all too easily before releasing a powerful drive that went beyond Windsor’s reach and into the roof of the net.

And in the closing moments of the match the Old Gold almost conceded another – Griffiths outpaced Hanford along the left flank to reach a long pass then sent a perfect cross to the edge of the penalty area where Fawcett released a promising shot that defeated Windsor but hit the underside of the bar and the ball bounced straight down and into the arms of the grateful young ‘keeper. 

On the admittedly very limited evidence of this single match it would seem that in the forthcoming season either Town might again struggle in the WPL or County will enjoy a very successful WL programme since for long periods there was little to separate the two teams.

And while results in pre-season fixtures are of no real importance, performances certainly are – and with the start of the WPL season just five weeks away some evidence of progressive improvement during the forthcoming PSF matches would be very welcome.

Carmarthen’s next PSF is on Wednesday July 17th(k/o 7.30pm) when they visit Welsh League side Briton Ferry – then on the following Saturday July 20ththey have a very attractive fixture against Swansea Town (under 23s) at Richmond Park (k/o 2.30pm).


[Note: Curiously, the coaching staff in the two dug-outs for this match have all been respected long-serving Carmarthen Town players.  Neil Smothers and Craig Hanford (replacing Danny Thomas for the day) have made a combined total of 289 WPL appearances but Wayne Jones and Tim Hicks (now both coaching Haverfordwest)“hold the bragging rights” with the greater combined number of 303 appearances!]



Lee Idzi (sub Tom Windsor 61);  Jordan Vickers;  Dave Vincent (sub Elliott Scotcher 31);  Lee Surman (sub Craig Hanford 61);  Jordan Knott (sub Greg Walters 76);  Chris Jones (sub Lewis Harling 31);  Greg Walters (sub Chris Jones 61);  Declan Carroll (sub Liam Thomas 53);  Brad Flay (sub Dave Vincent 61);  Liam Thomas (sub Gwion Howell 31, sub Sam Phillips 85);  Sam Phillips (sub Josh Bull 31): 


Goal:  Lewis Harling (52);   


Carmarthen Town AFC invite applicants to our new 'Head of Coaching' Role within our club. As a club we see this as an exciting time and look forward to the new role developing and benefiting not only us as a club, but within the local community too. 

If you have any questions, please contact Sean Cresser who's details are at the bottom of this page. 

 Job Description 

Job title: 

Head of Coaching

Full Time/Part Time: 

 Full Time

Indicative Salary Range: 

Dependant on experience and qualifications


Based at Richmond Park 

Responsible to: 

 Club Senior Officals, Academy Director and Academy Administrator

Valid from: 

Immediate Start


The FAW Academy programme represents the highest level of youth development football in the domestic game in Wales. The FAW Academy programme has developed through the UEFA Club Licensing scheme, which was introduced in the 2003/04 season. It is mandatory for the 12 JD Welsh Premier League Clubs to operate an accredited FAW Academy and to annually comply with the FAW Academy Regulations.  All 12 JD Welsh Premier League clubs can access annual funding from the UEFA Solidarity Fund for Youth Development and an element of this money has been ring fenced for the newly created role of Head of Coaching.


·       To develop players &Increase the amount of better players in Wales 

·       To establish a sustainable system and approach to coach development within the Academy.

·       To develop coaches so that they improve and perform to the best of their potential and are consequently able to maximise the potential of the players that they work with.

·       To develop community links so that sustainable relationships are built and perform to the best of their potential.


·       A strong background in football coaching, player development and coach education;

·       Knowledge and understanding of providing TNAs, formal feedback and development/delivery of CPD programmes;

·       Proven ability to implement and develop football programmes and philosophy;

·       Proven ability to develop and commission community based football initiatives; 

·       Strengths in planning and time management;

·       Experience in recruitment, relationship building;

·       Ability to form strong and operational teams; 

·       Excellent interpersonal and communications skills;

·       Experience in stakeholder and partnership management;

·       Proven leadership and supervisory management experience;

·       Strategy and policy development, implementation and reporting;

·       Ability to be self-directed and work on own initiative;

·       Appropriate IT competencies;

·       Ability to present/report effectively to Head of Academy and Board/Panel members;

·       Spoken and written Welsh desirable;

·       Willing to work unsociable hours and weekends;

·       Full driving licence.



·       UEFA A Licence or Working Towards

·       FAW Accredited Tutor or Willingness to Working Towards


·       Educated to Degree Level or Equivalent

·       Level 3 Accredited Tutor

·       Level 3 Mentor & Assessor


To work with the FAW Trust as a key strategic partner to deliver:

Coach Development 

·       Build relationships within the Academy and wider community. 

·       Deliver coach development support within the Academy and wider community. This could include:

-       Researching current trends of coaching/teaching, player development, and industry best practice to inform practice within the Academy as directed by the Academy Director

-       Training needs analysis of all coaches current and required level of performance in  conjunction with the Academy Director

-       Formal program of observation to provide effective feedback to include individual coach action plans in Liaison with the Academy Director

·       Development and delivery of an innovative CPD program for all coaching staff within the Academy under guidance of the Academy Director

·       Work as a FAW/UEFA Coach Educator within the FAW Trust Coach Education Strategy.

Player Development 

·       Work with the Head of Academy on the implementation and development of the Academy playing philosophy across all phases;

·       Work with the Head of Academy to manage player progression and retention, de-registration, and signing of new players;

·       Ensure the delivery of a robust games program across all phases;

·       Ensure the delivery of a robust Skill Acquisition Program for foundation U9 – U12 age groups.


Support Staff

·       Build effective relationships across the multi-disciplinary teams within the Academy; to include Analysis/Medical/Sport Science Support/Education & Welfare. 

·       Ensure effective working across multi-disciplinary teams through education and promoting relevant benefits. To include Analysis/Medical/Sport Science Support/Education & Welfare. 

Evidence Based Reporting

·       Report (within agreed timelines) to the Head of Academy on overall progress and development within the Academy and represent collective views on the future development and direction of the coaching programs.

·       Report (within agreed timelines) to the WPL Board/Panel on overall progress and development within the Academy. 

·       Agree to and fulfil all requirements of the FAW/FAW Trust/WPLA auditing process.

Talent I.D.

·       Create a process to ensure the best players in the area attend the Academy 

·       Understand and recognise the Talent ID Pathway within the FAW Trust/ FAW Programmes;

·       Create Talent ID working group within the Academy inclusive of all age groups Head Coaches;

·       Collate player lists for all Academy related age groups ready for Regional/ National nomination;

·       Attend ALL Talent ID related CPD workshops/ courses when required;

·       Liaise with the National Talent ID Manager on all aspects of Talent ID.



To work with the FAW Trust as a key strategic partner to deliver:


Junior Grassroots Club Support


·       Working with the Area FDM build relationships with the local grassroots landscape, inclusive of clubs, fun football providers, junior leagues and the Area Association to ensure the player pathway is clearly understood. 

·       Development and implementation of agreed programmes in the community aligned to the area plan for football to support delivery on FAWT objectives.

·       Annually achieve the Fun Football Charter Mark to ensure quality delivery and the safeguarding of young people.


Develop/Support Schools Programs


·       Build relationships with identified local schools to support the implementation of football activities aligned with the Football in Schools FAWT Programme, this could include;

·       Mentoring the Play More Football Directors of Football to deliver in school football activity;

·       Delivering Teacher CPD in a cluster of schools to enhance the delivery of schools’ football and raise confidence in teachers (Primary and secondary, initial priority for staff who deliver girls PE and extra-curricular programmes who lack football confidence);

·       Delivery of Junior Football Leaders awards in school (14+) and follow up support/mentoring/deployment for the pupils.

·       Work with the Area FDM with agreed focus clubs to develop school club links to increase club membership at targeted age groups and genders according to need and latent demand, supporting pupils to transition into appropriate and quality assured exit routes;

·       Roll out of Premier League Primary Stars programme to expand into WPL Clubs.


Develop/Support Girls Programs


·       Implement and support girls only football ‘participation and engagement’ programmes as directed by the Strategic lead for Girls Football, for example Footy Huddle, Street Games programmes and holiday activities to engage non-club players into football in a social and fun format and transition in to further football activity. 

·       Work with the head of Academy to recruit workforce to support delivery of agreed programmes.



Develop/Support Grassroots Coach Education Programs


·       Work within the FAW Trust Coach Education Strategy. This could include;

-       Supporting local Grassroots Conferences;

-       Supporting level 1, 2 & 3 Coach Education; 

-       Support local coaches/teachers through CPD opportunities.

Continued Professional Development 


·       Attend all CPD events (up to a maximum of 20 days per year) 


·       To organise and Run club festivals & camps

·       General Duties as agreed with club



Application Process:

Applicants are to send a copy of their CV, and completed application form to: 

Sean Cresser, 

Academy Director

at  This email address is being protected from spambots. You need JavaScript enabled to view it.

Suitable applicants will be invited to an interview, where club officials and a technical representative from the FAW Trust will be in attendance. 

Closing Date:

10thMay 2019


Within 14 Days of closing





Alternatively please contact our Academy Director for documents to be forwarded.

Sean Cresser

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel. 07714 430558


Not all views expressed on this site are necessarily those of Carmarthen Town AFC. All images are copyrighted to their respective owners and may not be reproduced without prior permission.

Our address

Richmond Park
Priory Street
SA31 1LR

Contact us

Contact forms

01267 610217


Carmarthen Town AFC are members of the JD Welsh Premier League, affiliated to the Football Association of Wales and the West Wales Football Association.